I got the opportunity to write about one of my favorite things… Food.

History includes digital and print copy for 84.51°, a subsidized company of the Kroger Co. Family of stores.
Workpieces: Banner Ads, Print Magazine, Mailers, Email Campaigns, Online Articles, Recipes, Socia Media, and so much more.

Writing and creating mouth-watering and informative copy for various brands and stores was so much fun! Needing to conform to a few different target markets and audiences - adaptation in this role was key.

There is a lot that cannot be displayed (including print pieces, mailers, email modules, email campaigns, banner ads [digital and physical], landing pages, magazine articles, coupon copy, recipes and much more! If you want to see something in specific, please reach out!

Jessica Bozsan
Creative Director of Content, 84.51°

“We hired Iris as a contractor to fill in for one of our copywriters on maternity leave. I was instantly impressed by how quickly she was able to learn and understand not only the nature of the work, but also our complex system of servers and our two different processes for work intake and review. And she accomplished all of this working fully remotely!

Iris always brings a smile and positive energy to her work, and is the first one to jump in with a helping hand for team members. Very quickly, Iris became a welcome and respected part of our team — so much so that I tried to get her hired on as a full-time employee when her contract was up. She'll be first on my list to call next time we have an opening!

And of course, none of that would matter if Iris wasn't also a naturally gifted writer who has a way with words. She is able to shift seamlessly from short-form ad copywriting to paid social and to longer-form editorial stories, which she worked on for Kroger's MyMagazine (mymagazine.us). I can't wait to see what's next for Iris!”

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Freelance - SOA